Tuesday, May 3rd, 2011 at
1:03 am
The process of producing an accurate sample of a document or printed piece for internal or client review is called proofing. Composite proofing, also known as comprehensive proofing, is used in commercial printing and produces an output of the document’s images, line art and text elements. Off-press proofing checks for a document’s images, pagination and…
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Tuesday, May 3rd, 2011 at
1:02 am
So, What’s the News? That’s how a colleague of mine recently approached me and asked how I was doing. Because we had little time, she basically wanted the bullet points on my life in a quick summary. It’s likely that your clients want the same thing from you. If you’ve wondered how best to reach…
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Tuesday, May 3rd, 2011 at
1:00 am
In business, the first 30 seconds of a presentation determines whether or not an audience is going to listen. Proper preparation is the first step to winning an audience. Making a positive first impression and dressing for the part is second step. Be consistent with the introduction and conclusion, focusing on objectives, advantages, benefits and…
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Tuesday, May 3rd, 2011 at
12:56 am
Lance landed a direct marketing campaign for Super Toaster Ovens in April. After researching their target audience and conducting a focus group, he designed a tri-fold brochure. Using a list he obtained from a marketing firm, he dropped a bulk rate mailing the second week in June. Later, Lance received a phone call from his…
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Tuesday, May 3rd, 2011 at
12:51 am
Knowledge of your target audience provides focus for marketing and advertising campaigns and makes it possible to measure results. Research is the foundation of a marketing plan. Using an existing database is one approach to researching target audiences. Databases house information about what customers have purchased, when, how much it cost and what promotional offers…
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Tuesday, May 3rd, 2011 at
12:49 am
People tend to do business with companies recommended to them by their friends and colleagues. Regardless of the product or service, a consistent client list and a positive referral file will inspire confidence in a new customer. Recruiting new clients is only the beginning; keeping client files current and maintaining positive customer relationship is what…
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Tuesday, May 3rd, 2011 at
12:24 am
An immediate and enduring impression is made when visitors see the ornamentation of a building, whether it is purely decorative, or whether it contains vital information. Illustrative displays are in use for most businesses and institutions, and they are made out of a variety of components, having a selection of functions in mind. It is…
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