Link building is the process of increasing the number of times a particular website or article is linked to online. This is usually done for two major rationales. The first being what is called click-through traffic, or actual visits to the page or article. The second reason is for search engine optimization (SEO). The more your page or article is linked to, the more important it becomes in the “mind” of a search engine. Articles with a substantial number of links are likely to rank higher up on search engines because of this.

The direct click-through traffic is great because it, in theory, gets your content read in full. This not only gets your message across, but also has additional benefits such as having the viewer see things like banner ads (which can potentially make you money), or links to other similar articles or pages.

As explained before, the links make the content more important and ranked higher in search engines. This in turn can actually get you even more traffic, as it will cause your webpage or article to show up when key words are entered. The page views provided from this can be from sources that might have otherwise never been exposed to the page or article.

As far as businesses are concerned, ranking higher than their competition in search engines is very important. Millions of people find the companies that they do business with with through online searches every day. If you aren’t one of the first few results, you are often not seen. In the business world this equates to missed opportunities. These could be direct sales, leads, or otherwise.

Another way to engage in link building, but with articles, is Article Marketing. This obviously is directed at articles in particular, but is the same concept. The article is usually written with relevant search terms in mind, so that they will be displayed when searched for.

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